Seven psychological theories

Seven psychological theories that every marketeter should know

Marketing is the life of any business  Without a marketing, success in a business is not possible.  Because marketing means promoting your business.  And business promotion means attracting customers.  The more publicity, the more and the better the attractiveness of the customer will be attracted.  And attracting customers is the increase in sales.  As a result, earning revenue and above all, to achieve business success.

There are many marketing methods.  Although the marketing term is not as heavy, it is not easy to attract customers' attention by marketing.  And in order to better sell your product to the customer and attract more customers, it is necessary to 'Knowledge about the buyer'.  The more a marketeter knows about his buyers, the more easily he can sell a product and create a long-term relationship with the customer.

Have you created a product or service that would easily grab the market?  But do not understand marketing properly?  Do not get any idea about how to pick your products to a customer and how will the buyer be selected?  Let's know about some psychological theories, by which you can easily move towards business success as a marketer.

Decoy Effect

Suppose you buy popcorn movies.  Now you have two types of popcorn.  The price of small packets is Tk 120 and the price of big packet is Tk 250.  Which one do you choose?  Do not choose smaller ones, right?  Because, the price of the price seems to be a little more.  Now what the marketers will do.  They will make another medium-sized packet between small packets and big packets and sell them for Tk 220.  Now, if three packets are shown to the buyers then most buyers will purchase the packet of the third packet ie 250 rupees.

This method is called Deco effect.  Deco effect is a psychological method where, if the seller or marketer gives you three different discrepancies, then in most cases you will choose the price.  This is because, when you had two options, small and big;  When you look at the price, you see that the price is much higher.  And so you ignored the big packet.

But when you had three options in front of you, you did not seem to have a higher price than a medium sized packet.  If you look at more than just 30 rupees (250-2020 = 30) you think you are profiting, you notice that most of the time you will lean towards a large packet.

Framing Effect

Suppose you went to the shop to buy the juice.  The first juice was written in the packet, '90 percent sugar is free! 'And the second juice packet wrote,' There are only 10 percent sugar! 'Which one do you pick?  Naturally you will express interest in buying the first one.  The reason is that the word 'Sugar Free' has more sugar than the word 'Sugar'.

Although the above two packets contain the same amount of sugar and two packets are equal.  But we are easily attracted to the 'big number' and the words 'free' are written in it.  And this is the framing effect.

The Theory of Reciprocity

Think, there are about 20 different types of food in a restaurant's menu.  But only fifteen types of food are going well and the rest of the five types of food are not being sold.  After a while, the owner of the restaurant made a proclamation.  He said, "If anyone consumes any of these two meals for ten days continuously, they will be packed with three types of food free of cost."

After this announcement, the demand for these five types of food began to increase in the restaurant.  At one time the buyers started to eat more than five types of food.  This kind of psychological methodology is called 'action reaction theory.' Buyers simply do not like to buy food with money, but everyone likes to have some discount or benefit.

Allow the customer to make decisions

New software is added to a software company.  Those services were a bit expensive.  They told their shoppers by marketing them fairly, "If anyone has purchased these services they will get a discount of up to 70 percent." Then one month later, it was found that the sale was not sold as much as it was supposed to be.

Then they told their customers with the same service, "If anyone has purchased these services then they will get 70% discount.  At the same time if they want, they can cancel those services using one month free of cost. "Only after adding this last line was seen that the sale of the services had increased several times more than before.

This means that you should keep an eye on your opinion, even if your customer is forced to eat something.  This method will not work if you do not have the discount, as long as you do not trust your service or product quality.  If the quality of your product is good, then the buyer will return to you late.

Family Factile Face Effect

No matter how many people move forward, or as many new brands or companies as possible;  People still lean towards older brands.  And this is the Faisal's Faith effect.  If you have a known and well-known brand with any of your products or services, then naturally your product or product success will soon be seen.